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Brewer Media of Chattanooga, TN will soon be joining the ranks of launching new radio stations in a market via HD2 and translator. The currently silent 93.3 W227AK’s construction permit to move to 106.9 with 250 watts at 299 feet will give the signal coverage of much of Chattanooga proper. The Chattanooga Media Blog reported in August that the translator will simulcast the HD2 signal of “News/Talk 95.3” WPLZ when that station adds HD capabilities.
Now we know what will grace that signal when it debuts; Radio Branding Solutions’ “Hippie Radio” Classic Hits format that recently lost its flagship outlet when 101.1 WHPI Peoria, IL flipped to “Jack-FM” last month. Brewer registered HippieRadio1069.com earlier this week. The Chattanooga market has been without a Classic Hits station since 97.3 WUUQ flipped to Classic Country in January.
Good news. I loved listening to this format when I drove a big truck. Great cuts. I hope it goes well.
ReplyDeleteseems like we should change the name of this site to Brewer Radio Media Blog. Because that's basically the only threads on this thing.
ReplyDeleteThis thing will flame out just like every half-thought out Brewer format.
ReplyDeleteJim Brewer is a genius and you are a nobody.
ReplyDeleteI look foward to the new radio station 106.9. I am a big oldies fan. Great news.
ReplyDeleteBrewer should put Oldies on WPLZ and his Talk operation on the translator.
ReplyDeleteHippie radio all jam bands
ReplyDeleteExpect a Classic Hits station. No jam bands. On the air in January. As always, very strong imaging. 106.9 conveniently close to KZ so they will keep it there. A lot of commitment from management.
ReplyDeleteHaving listened to the library, it's going to be VERY good. No doo-wop, Mostly late 60's through early 70's, but not afraid to follow 60's groups into the 80's (Rolling Stones, etc.) And the imaging is fun.
ReplyDeleteThe best description of AOR I heard was from a NJ staton ad.
ReplyDeleteSomething old, Something New.
Something borrowed, Something Blue.
That is the kind of station I'd like to hear.
But I'm not holding my breath.
I was in the Chattanooga area this past weekend and recorded some airchecks. One of those was of 95.3 WPLZ, which interestingly had a legal ID identifying both 95.3 WPLZ/Olethewah and 106.9 W227AK/Signal Mountain. I didn't listen to 106.9 during my visit (not knowing it was up and going yet), but the ID would suggest that it is simulcasting WPLZ -- at least until the HD sideband channels are up and going for WPLZ.
ReplyDeleteWhich at this point is totally illegal! A translator can repeat an FM side channel but not the main channel if the stations are co-owned.
ReplyDeleteBut what about 97.3 WUUS/South Pittsburg, TN being simulcast on translator 99.3 W257AZ/Lookout Mountain, TN? I know of other situations where a translator has simulcast an FM station, with both licenses being owned by the same company, and I've never heard of that violating FCC rules.
ReplyDeleteoh mister anonymous "I know what's legal" then enlighten us.
ReplyDeleteI believe it is because WUUQ is allowed to fill in the coverage area blocked by the mountains.
ReplyDeleteTo Mr. Anonymous:
ReplyDeleteYes, WUUQ *IS* using 99.3 W257AZ due to their signal not being completely up to par in Chattanooga...however WAY-FM and other COMPLETELY out of town religious broadcasters ALSO have translators in/around our area as well!
In fact, there's one situation where the same programming is coming off the SAME tower on TWO different translators (both under 20w) on Signal Mtn....but NO ONE questions the legality or reason (or logic?) behind THAT?
I'm sure the Brewer's are all about breaking the law! I mean, firstly, the FCC had to license it. You can't just go throwin' translators on the air for shiggles! Secondly, they pay an engineer a good salary to do the needed research and handle a lot of paperwork to make these things happen. Not to mention virtually EVERY broadcast outlet in the USA (including the Mom & Pop's, AM's, etc.) have an FCC Attorney that advises them on licensing, etc. Yeah... I totally see where it's illegal! Someone lock Jim Brewer up NOW for being a wise business man.
Why don't you...the other Anonymous person who over-concerns themselves with broadcast law and theory go find something productive to do...like help WUSY find those 3-4 shares they lost a few books ago.
< /end rant >
who really cares
ReplyDeletewho cares? virtually nobody. about 17 people.
ReplyDelete